What is WhatsApp Business?
WhatsApp Business is a free messaging app that allows businesses to interact or engage with their customers from their mobile phones.
WhatsApp Business was designed with Business owners in mind. Whilst WhatsApp for Business can be used just for chatting like the normal WhatsApp app, it can be best utilized when doing business staff.
WhatsApp for business is basically a revamped version of the normal WhatsApp Messenger that caters for small business particularly. It has a host of features that are intended to make business owners’ life easier when dealing with their customers.
More about WhatsApp Business
What WhatsApp basically did was to design WhatsApp Business for business owners who want to provide customer support services straight from their phone. WhatsApp Business gives businesses owners the ability to share with customers about their products, services and customer support from the app.
Ideally, WhatsApp for Business was actually introduced for companies who wanted to have an online presence without spending too much time and money on developing and maintaining websites.
Of course you can sign up on the normal WhatsApp with your business’s number but you won’t get the kind of organization, visibility and accessibility that comes with signing up a business on WhatsApp Business.
WhatsApp emphasized the difference of WhatsApp business accounts and the normal WhatsApp account by making it possible for people to have both a WhatsApp Business and the normal WhatsApp in a single phone.
So if you can do the chit chat with your loved ones on the normal WhatsApp account but when you are a business owner who wants to talk to customers you can utilize your WhatsApp Business account.
Comparison of WhatsApp for Business and the normal WhatsApp app
In essence there’s not really much of a difference between the two app. It’s just that WhatsApp Business has additional features for improving the flow of customer support services otherwise the two apps share the same spirit of easiness, accessibility, convenience and affordability.
You can get your business on WhatsApp Business free of charge just like you can sign up on the normal WhatsApp without paying a cent. Even listing products and interacting with customers is free on WhatsApp Business also.
Making sending messages on WhatsApp Business for free saves businesses a lot of money particularly for those businesses that do SMS marketing. The only hussle for the businesses will be to persuade their customers to use WhatsApp.
If you are a customer, you should prefer to interact with companies in WhatsApp for Business than on SMSs because you can easily stop them from sending you messages or calling you by blocking them.
The process of registering a WhatsApp business account is just as easy as how you register an account on the normal WhatsApp. The only difference between the two apps comes when you are about to sign up. The process is longer on WhatsApp Business than on the normal WhatsApp because of more information needed for your business.
Businesses profile for your WhatsApp Business account
We mentioned the difference of the signing up process on WhatsApp for Business from that of the normal WhatsApp app. For your WhatsApp Business account, you create a Business Profile which will include necessary information like your operating hours, physical address, email address and a description of what your business does.
WhatsApp will even verify your WhatsApp Business account and give you a coverted green badge which tells customers that you are a trusted businesses.
However, If you don’t see a WhatsApp Business account with a green badge it won’t mean that a certain business is not legit. WhatsApp has the sole discretion to verify businesses according to a secret criteria so you can’t request verification.
WhatsApp Business also comes with tools that sends automatic Quick replies, Greeting Messages,
and Away Messages. This is one of the things that sets the normal WhatsApp account with WhatsApp for Business account.
Quick replies are messages that automatically reply to most frequently asked questions by a business’ customers. The tool can automatically send answers such as:
1) Where are you located?
2) How much is your product?
3) Do you deliver your product?
Away Messages are messages that are automatically sent after a business’ operating hours.
Then a Greeting Message is like a virtual reception. It’s an automatically message sent to customers when they first interact with your business on WhatsApp Business.
Message counter stats
WhatsApp for business account also gives you statistics of messages that were sent, read or delivered so that business owners can know the next action they should take. The statistics gives the business better understanding of its interaction with customers.
One of the most loved tool on WhatsApp Business is the product catalogue. A product catalogue enables a business to showcase its products or service even without interacting with the customers.
Other features of WhatsApp Business
Besides these Business tools, WhatsApp for Business does everything that the normal WhatsApp app does. It can post status updates, join groups, create groups, make video and voice calls, block annoying customers and so much more.
Which platforms can you use your WhatsApp for Business account
WhatsApp Business is available to both Android and iOS users from their respective App stores.
As for WhatsApp for desktop or laptop, right now WhatsApp doesn’t have a dedicated WhatsApp Business PC app.
But like the normal WhatsApp, you can use your WhatsApp Business account on a desktop or laptop through WhatsApp Web where you can just scan the QR code in your browser.
Getting started on WhatsApp Businesses – How to set up WhatsApp Business
>Visit your phone’s App store and search “WhatsApp Business”.
>Download and install the app
>Tap “Agree aftet your read the Terms of Service.
>On the drop-down list of country codes, select the country where you are registering a WhatsApp Business account from.
>Enter your phone number and tap “Done” or “Next”.
>Tap “OK” and wait ti receive a unique 6-digit code on your phone via SMS or phone call
>Enter the code
>Now start to allow WhatsApp Business app to access your contacts, photos, videos and other files.
>Now sign up your Business by entering your Business name and a picture.
>Create your Business profile by entering information such as your physical address,hours of operation and a description of what you do. You can always edit this information afterwards.
>You can set up a catalogue too
>You can create a short link so as to make it easier for customers to find you and start a chat
>Set up Quick Replies, Greeting Messages and Away Replies.
>Acquaint yourself with Labels which you can assign to conversations according to Orders, Pending Orders or New Customers.